Blog
A guide for brands: advertising, content, promotion
We break down prices, formats and mechanics of influencer marketing, UGC, marketplace content, music and games — practically and for business goals.
Influencer advertising · 6 min read
How much does influencer advertising cost in 2026
In 2026, the cost of influencer advertising in Russia ranges from 5,000–15,000 rubles for an integration with a micro-influencer to several …
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UGC · 5 min read
What is UGC content and why brands need it
UGC (user-generated content) is content in the style of an ordinary user: honest reviews, unboxings, testimonials and product demonstrations…
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Influencer advertising · 7 min read
Ad labeling for influencer advertising: ERIR, ORD and fines
In Russia, online advertising, including placements with influencers, is subject to mandatory labeling. In short: the ad must be registered …
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Content for marketplaces · 6 min read
Rich content and video for marketplaces
Rich content for marketplaces is the enhanced presentation of a product listing: blocks with infographics, photos and video that show the pr…
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Music · 6 min read
How to promote a track on TikTok in 2026
To promote a track on TikTok, you need to launch its sound with relevant creators and create a repeatable viral mechanic: a challenge, a tre…
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Influencer advertising · 6 min read
How to find influencers for advertising: a checklist for brands
To find influencers for advertising, start with your goal and audience profile, then select creators by audience match, engagement and a rea…
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Content for marketplaces · 6 min read
Influencer advertising for Wildberries and Ozon
Influencer advertising for marketplaces works as external traffic: a creator showcases the product and drives their audience to a Wildberrie…
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Game promotion · 6 min read
How to promote a mobile game through influencers
To promote a mobile game through influencers, you need to select gaming creators and streamers to fit the genre, launch gameplay integration…
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