Influencer advertising · 28 June 2026 · 6 min read
How to find influencers for advertising: a checklist for brands
To find influencers for advertising, start with your goal and audience profile, then select creators by audience match, engagement and a reasonable CPM — not by follower count. The key step is to check a creator for fraudulent activity and audience quality before paying. Below is the checklist we use to select creators.
Where to start
Define your goal (reach, clicks, sales, installs) and the profile of your target audience. This determines both the choice of platform and the type of creators — nano, micro or large.
For one objective a pool of small creators is often more effective, for another a single large one. This is decided at the strategy stage.
Creator selection checklist
Audience match with your product (geo, age, interests); engagement (ER), not just follower count; audience growth dynamics and quality — no sudden spikes or fraud; a reasonable CPM; the creator's reputation and the tone of their content; experience with integrations in your niche.
How not to waste budget
Check the creator's statistics (story reach/views) before paying, test with a modest budget and scale the best combinations. Fraud and a "dead" audience are the main causes of wasted budgets, so verification is essential.
If you don't have the resources to run selection and verification yourself — an agency takes it on.
Frequently asked questions
Where do I look for influencers?
Through search on the platforms, marketplaces, referrals and agency databases. The point isn't the search itself but verifying audience quality and engagement.
How do I check an influencer for fraud?
Look at follower growth dynamics, the ratio of reach to followers, and the quality of comments. Sudden spikes and "empty" activity are warning signs.
Can I delegate the selection?
Yes, we select and vet creators for your objective and take the campaign on turnkey.