Content for marketplaces · 28 June 2026 · 6 min read
Rich content and video for marketplaces
Rich content for marketplaces is the enhanced presentation of a product listing: blocks with infographics, photos and video that show the product in more detail. Together with video listings and reviews, it increases conversion to purchase and reduces returns, because the shopper better understands what they'll receive. For brands on Wildberries and Ozon, it's one of the fastest ways to boost sales without increasing the advertising budget.
What goes into listing content
The baseline set: high-quality photos, infographics with the key benefits, rich content (an extended description with visual blocks) and video — a review, a usage demonstration, an unboxing or a UGC clip.
Video and UGC are especially important: they address objections and show the product "in real life", which directly influences the purchase decision.
Why this affects sales
A marketplace listing is both the storefront and the salesperson at once. The clearer and more convincing the content, the higher the conversion and the fewer the returns caused by mismatched expectations.
A consistent visual style across the entire product line strengthens trust in the brand and makes it easier to remember.
How we do it
We study the product, the competitors on the platform and the audience, prepare listing scripts, shoot photo/video with an emphasis on the benefits, and assemble the rich content and infographics in line with the requirements of Wildberries and Ozon. The result is a ready-to-upload package.
Frequently asked questions
What is rich content in plain terms?
It's an "advanced" listing description with visual blocks — infographics, photos and text — that shows the product more clearly and increases conversion.
Does video really affect sales on a marketplace?
Yes: video reviews and demonstrations reduce the shopper's uncertainty, which increases conversion and reduces returns.
Do you make content for Wildberries and Ozon?
Yes, we prepare materials to the requirements of both platforms, as well as for the brand's ad accounts and social media.