Beauty · UGC content

UGC content for a cosmetics brand

Client: Vivienne Sabo

40+
UGC videos per cycle
+35%
CTR of ad creatives
−25%
CPM vs. studio videos

Objective

Build a steady flow of authentic video content for paid ads, social media and product listings, and improve ad click-through rates.

What we did

  • Selecting UGC creators aligned with the brand tone of voice
  • Scripts for reviews, makeup demos and unboxings
  • Producing videos in formats built for ad platforms and social media
  • Preparing the best videos for scaling in performance campaigns

Result

A steady flow of UGC videos filled the creative pipeline and improved ad performance through authenticity.

UGC content
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