Games · Game promotion

Promoting a mobile game through influencers

Client: Game studio

50,000+
installs
−20%
vs. target CPI
+18%
D1 retention

Objective

Attract target players and generate installs against a set cost-per-install KPI.

What we did

  • Selecting gaming creators and streamers matched to the game genre
  • Gameplay integrations on YouTube, Twitch and TikTok
  • Seeding vertical videos to drive installs
  • Tracking installs and optimizing combinations for CPI

Result

Targeted traffic from gaming creators delivered installs below KPI with strong retention.

Game promotion
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