Beauty / Retail · Influencer advertising

Influencer advertising for beauty retail

Client: Magnit Cosmetic (M.Cos)

12M+
campaign reach
−30%
cost per contact (CPM)
x2
growth in brand mentions

Objective

Grow reach and awareness of beauty lines, drive the audience toward purchase and support promotional launches.

What we did

  • Selecting a pool of relevant beauty creators and makeup artists matched to the brand audience
  • Native integrations and reviews across TikTok, Reels and Shorts
  • Testing and scaling the best “creator × format × offer” combinations
  • Managing placements in line with advertising disclosure requirements

Result

A pool of beauty creators and native integrations delivered wide reach at a low CPM and boosted awareness of the product lines.

Influencer advertising
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