E-commerce / Beauty · Marketplace content
Video and rich content for marketplace listings
Client: Beauty brand on a marketplace
+22%
listing conversion
−15%
return rate
x1.5
listing view depth
Objective
Raise listing conversion and reduce returns through clear, persuasive content.
What we did
- Analyzing on-platform competitors and buyer objections
- Shooting video reviews and usage demonstrations
- Rich content and infographics highlighting key benefits
- Adapting to Wildberries and Ozon requirements
Result
Strong listing content increased conversion and reduced returns without raising the ad budget.
Marketplace content
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